7 September 2022
A ‘light’ colour grade embodies freshness, cleanliness, pureness and freedom.
A ‘light’ look and feel is soft, bright, airy and dreamy. It has gentle colours like neutrals and pastels.
You might choose this look for beauty, skincare, hygiene, baby and dairy commercials.
We recently showcased a ‘light’ colour grade on this Bulla Brand commercial. The campaign was created by Taxi Film Production x Publicis x Alt VFX.
Senior Colourist Angela Cerasi went into more detail about how to achieve the light colour grade:
“Director Ronald Koetzier and I worked remotely to give this campaign a light feel – making the dairy products feel creamy, fresh and pure.
Enormous attention to detail goes into colour grading each shot. There might be 20 nodes (layers) of grading work in a single shot. The nodes do everything from brightening the top part of a creamy swirl, to dimming the under-side of a ripple, to making a spoon glisten. And these all might be animating as the product and shot moves!
Getting depth and texture in the colour white while keeping the overall feel fresh and light can be challenging. There are lots of colour grading tricks involved in getting table-top imagery to look as stunning as possible.”
Prev