Edel Rafferty did the colour grade for this Louvreclad commercial, working 100% remotely from Melbourne with the Brisbane-based production company Content Lion. DP/ director Kareem Anti provided the brief and feedback on the grade, along with the rest of the creative team and agency.
The intention of the Louvreclad brand film was to capture the lifecycle of their product creation, a slow, almost meditative planning phase building in energy until the final cathartic reveal of the final facades.
The opening shots of the warehouse needed to feel almost monochromatic, with the colour grade suppressing undesirable pops of colour that they couldn’t avoid when shooting. The story arc moved from the warehouse to the collaboration and design phase; the engineering and production phase & environmental testing phase.
The TVC was shot on a Red Raptor VV, a Canon C300, a Canon R5, with aerial footage shot on the Mavic 3. The camera balance was pushed more into blues, rating the camera between 3000K – 4500K, with the skylights providing a strong daylight push competing with mixed existing overhead lighting. Blue Streak Filters were also used to flare light sources blue (including screens/ open doors/ skylights) and also add an overall blue tint to the image.
The colour grade needed to tie these cameras together seamlessly to make them feel like they’re all part of the same world. In some cases the use of the Blue Streak Filters needed to be adjusted to lighten some of the shadows and to bring more natural colour back into skin tones.
The brief was for the feeling of the visuals captured to be clinical, precise and engineered – highlighting the expertise and partial automation in the creation of the products. Elemental footage during the testing phase needed to feel raw and harsh, playing within the orange/ bronze to blue colour spectrum. For the final reveal of the finished facades the colour spectrum could open up – the facades are now out of the controlled environment and now inhabit the real world.
To see another colour grade by Edel Rafferty for Peachy, check out this Palliative Care Australia TVC. Or click here to see a bold TVC colour graded by Angela Cerasi for Stuartholme school here.
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