Afterpay Australian Fashion Week

HARVEY NORMAN x LG

Credits

Creative Director: Rich McAuliffe
Art Directors: Karen Ng & Paloma Drehs
Production: News Corp
Producer: Kristie Walden
DOP: Ben Hansen (Salt Studio)

Colour grading this beauty felt like painting!

We played with tones, saturation, colour transitions within shots and shading to create a bold feel.

The video complements the print ad which was featured in Vogue Australia magazine and this was the colour inspiration.

Check out Senior Colourist Angela Cerasi’s in-depth case study of the colour grade of this commercial here.

READY TO START THE PROCESS?