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Boys Do Cry


Proud to have been involved with the important nationwide campaign, Boys Do Cry.

Peachy recently colour graded the stories and behind the scenes videos for the nationwide campaign Boys Do Cry.  Released this week, the campaign challenges societal views that men should always put on a brave front. It was created by independent advertising agency The Hallway, produced in partnership with The University of Melbourne’s Centre for Mental Health, mental fitness foundation Gotcha4Life, and Heiress Films, the team behind the Gus Worland-hosted ABC TV series Man Up (this series was also colour graded by our colourist, Angela Cerasi).

The release includes a music video – produced by Good Oil and directed by Tom Campbell – and a single, ‘BOYS DO CRY’ which reimagines The Cure’s iconic song of the same name. The comprehensive campaign also includes a series of videos, posters, outdoor advertising, radio ads and a campaign website. It is anticipated to be one of the most significant men’s mental health campaigns Australia has seen.

To view the music video, and to see our work on the campaign stories and Making Of, visit https://www.boysdocry.com.au/